You can also be assured that your experience will be a comfortable one without pain or sensitivity and a money back guarantee. This is unique to Lovelysmiles. 


Lovelysmiles was founded in 2007 and started in Wellington, and named after my wife Jeevan aka Lovely. Today it is a global operation, with a unique philosophy: 


"Everybody who comes in contact with Lovelysmiles will have a lovely smile, whether they have a treatment done or not. This doesn't only apply to clients of ours, but everybody from employees to distributors, to suppliers."

Along with this philosophy, Lovelysmiles has always strived to be the best and do things better and serving everyone desiring whiter teeth exactly that and with the most comfortable experience possible.  In 2009 this led to the development of Lovelysmiles own 3 in 1 teeth whitening Gel. The idea behind this event was to have a product which would not only whiten one’s teeth but ensure they had pain and sensitivity free experience also and at the same time addressing many people’s concerns about possible enamel damage the product also strengthened the enamel. 


Although this new 3 in 1 gel was to address issues that it’s founder thought needed addressing in cosmetic teeth whitening, what he did not realise when developing this, was that dentists around the world let alone NZ were looking for a product that would do exactly this. Today Dental clinics and Non-dental practitioners in NZ use Lovelysmiles Teeth Whitening Gel as their preferred choice of product for their patients. 


With further use of Lovelysmiles 3 in 1 gel, we were able to perform longer treatments comfortably and therefore addressing problem staining and also giving everyone the best results possible.  


Lovelysmiles 3 in 1 patented Gel is manufactured here in NZ and carries the NZ FernMark as a recognition of quality and excellence.  With over 50,000 happy clients and that number growing Lovelysmiles is confident in its results that it gives a 200% money back guarantee


In 2010 I was the founding President of the New Zealand Cosmetic Teeth Whitening Association which is recognised by the Environmental Protection Authority, Ministry of Health and the Dental Council of New Zealand as an equivalent of the New Zealand Dental Association. I also travel the world with Lovelysmiles and often invited to speak at many dental conferences as Keynote speaker and also train dental practitioners in cosmetic teeth whitening. 


I have created a team of aestheticians that still, however, follow through with the philosophy that everybody who comes in contact or aware of Lovelysmiles will have a lovely smile whether they have white teeth or not. The team will go out of their way to ensure that the high standards are maintained with each and every person.

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Lovelysmiles was founded in 2008 by JJ. He named the company after his wife whose name is Lovely.


In 2009-10 JJ started to formulated his own teeth whitening gel making it at the time the only teeth whitening or dental product made in NZ other than some toothpastes.


The uniqueness of Lovelysmiles gel is that it is the only one made in NZ that desensitises the teeth and re-strengthens the enamel as it whitens. This has allowed a much more comfortable experience as opposed to traditional whitening products and methods. Because the experience is so comfortable it has allowed longer treatments to be performed & therefore getting the optimal results for the customer.  Lovelysmiles carried the New Zealand Fernmark & is now used by many dentists dentists worldwide as there preferred teeth whitening product and system.


JJ today personally trains dentists around the world in professional teeth whitening and is the founding and current president of the New Zealand Cosmetic Teeth Whitening Association. The New Zealand Cosmetic Teeth Whitening Association or NZCTWA has been recognised by the EPA, MoH, & DCNZ as an equivalent of the NZDA.


JJ & his wife Lovely have an ethos which is the backbone philosophy of Lovelysmiles; whereby anybody who comes in contact with Lovelysmiles and its team will leave with a Lovelysmile whether they have white teeth or not. This can be from the courier driver who delivers the packages to the suppliers let alone our valuable clients, everybody will leave with a Lovelysmile. Clients can further be assured with Lovelysmiles Whiter Teeth - 200% money back guarantee.

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Registered Aesthetician


Registered Aesthetician

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Registered Aesthetician


Over the years Lovelysmiles has been featured in countless media articles. Here are our favourites!

LovelySmiles discount and experience by Ariana Omipi

JJ on TVNZ's The Good Morning Show

Teeth whitening by the LovelySmiles review on The Modern Girl Blog